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Data Privacy

Why data privacy matters for AXA

Every day the world creates 2.5 quintillion bytes of data, and this amount is constantly rising. This brings new opportunities for companies to provide value-added personalised products and services, but also the overarching responsibility to protect the personal data entrusted by their clients.

At AXA we decided to step up on our data privacy commitments because we feel this is a real expectation from society at large, and because our ambition is to build a long-lasting and trusting relationship with our clients.

As a consequence, we set up an internal team to work on establishing a clear, transparent, and responsible position regarding our clients' personal and sensitive data. Comprised of data experts, business and marketing executives, but also legal practitioners and corporate responsibility officers, the team leveraged help from academics and independent advisors to devise an approach which aligns business interest with those of customers.

AXA's Data Privacy Advisory Panel

AXA has also decided to establish a panel of independent experts on data privacy, in order to foster discussions with internal teams regarding AXA's data privacy governance and strategy, and to help position the Group as a thought-leader on the public debates around the topic.

The Panel will bring together experts with acknowledged experience in data privacy related issues, including academics, think tank members and former regulators.

Discussions are intended to provide insight and challenge for AXA, and help place us in a position of achieving relationships based on trust with its customers on data-related issues. They will cover three main topics:

  • Public policies, regulation and ethics;
  • Privacy by design and technology advances;
  • IT, marketing and operational aspects.

The Panel's composition will be revealed after the first meeting has taken place in due course.

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